Judges and Judging Criteria
A day of lively discussion
In September the judging panel for the Marketing Design Awards will convene.
Last year, it was a day full of lively discussion on current industry trends and what designers have been doing, that is new and innovative, to shake up an otherwise staid economy. In the end, the judges decided that not every category would have a winner, but that each of the declared winners was rightfully a design champion. The judging panel felt it was important to set a benchmark of excellence for the future and that standard of judging is inherited happily for 2010.
If you would like to be considered as a judge for the 2010 Awards please let Liz Lockard know as soon as possible (liz [dot] lockard
haymarket [dot] com)
So, just to recap, the winners, high commendations and finalists for the Marketing Design Awards 2009 were...
Product Sector
Alcoholic Drinks
Winner: The Brand Union for SABMiller
Automotive, Marine, Aerospace
Winner: Fitch for Goodyear Dunlop
Finalist: Blue Marlin for Shell
Finalist: TRO for BMW
FMCG
Winner: Coley Porter Bell for Dylon
Finalist: 1HQ Vibrandt for Nestle Rowntree
Finalist: Blue Marlin for Shell
Home Shopping & Retail
Winner: Checkland Kindleysides for Timberland European Services
Highly Commended: Shelton Fleming Associates Ltd for Ministry of Defence/The Army
Finalist: Landor Associates for Pick n Pay
Media and Entertainment
Winner: Red Bee Media for BBC
Finalist: 23red for Bacardi
Pharmaceutical and Healthcare
Winner: Corporate Culture for Merseyside PCTs
Highly Commended: Elmwood for SSL International
Finalist : Dew Gibbons for Boehringer Ingelheim
Sport and Leisure
Winner: Coley Porter Bell for Museum of London
Finalist: Circle for Marylebone Cricket Club
Third Sector
Winner: Macmillan Cancer Support
Highly Commended: TRO for Home Office
Finalist: Action for Children
Finalist: Felton Communication for Living Streets
Design Use
Packaging
Winner: jones knowles ritchie for Premier Foods
Highly Commended: boxer for McDonald's
Highly Commended: Taxi Studio for Willie's World-Class Cacao
Finalist: Cowan London for Heinz
Finalist: Lewis Moberly for Waitrose.
Customer Communications
Winner: Pauffley for Deutsche Bank
Highly Commended: Pauffley for SSL International
Finalist: John Brown for Virgin Group
Finalist: True North for National Portrait Gallery
Brand Experience
Winner: Jack Morton Worldwide for Ericsson
Highly Commended: Shelton Fleming Associates for Ministry of Defence/The Army
Finalist: Imagination for Samsung Electronics
Direct Marketing
Winner: Dave Soho for Channel 4 Battlefront
Highly Commended: Stocks Taylor Benson
Finalist: GI Direct
Digital
Winner: Red Bee Media for UKTV
Highly Commended: Forster for The National Trust
Finalist: Nucleus for Rothschild
Identity
Winner: True North for Tate Liverpool
Highly Commended: Mystery for Giraffe
Highly Commended: The Workroom for Reckitt Benckiser
Finalist: Brandhouse for Mars
Finalist: Red Bee Media for UKTV
Product Launch
Winner: Red Bee Media for UKTV
Highly Commended: 20|20 Limited for B&Q
Highly Commended: Mystery for Masala Masala
Finalist: Kay Why Marketing for Dairy Farmers of Britain/Milk Link
Finalist: The Brand Union for SABMiller