Categories & Criteria
Categories at a Glance
The call for entries to the 2010 Awards has begun, searching for excellence in marketing design. Excellence that could be thought clever; excellence in terms of value for clients; excellence in green thinking. The judges will look for these strands in every project submitted coupled, of course, with sheer creative brilliance.
If you are unsure which categories your company should enter, please call the Awards helpline on 020 8267 4145
If you believe your entry is an outstanding example of design in its product or industry sector, or in terms of design use (packaging, corporate ID, brand experience), then you should enter one of the following categories, the winners of which will be presented with their trophy at an Awards luncheon in London in the Autumn, each year:
Product sector categories
1. Automotive, marine, aerospace (including design for marketing of all types of automotive vehicle, motoring service, tyre, fuel and lubricant, and in car entertainment brands; ships, boats, marine services and accessories; aircraft of all types, aircraft servicing and accessories. This category is for B2B and B2C products and services. Please note that air, coach, cruise and rail services should be entered in Category 10)
2. Consumer durable (design for marketing of all non-FMCG consumer brands, including home laundry and refrigeration, cooking and other domestic appliances, accessories and services, audio, hi-fi and television products, accessories and services, computers and computer peripherals and services, including retailers’ own brands)
3. Energy and utilities (design for the marketing of energy and utility companies, including websites; gas, electricity, oil and water generating, processing or distribution activities, and ancillary products and services can be entered into this category)
4. Fashion and cosmetics (design for the marketing of all fashion, clothing and footwear brands and accessories and cosmetics brands, including retailers' own brands)
5. Financial and Insurance (design for the marketing of banking, insurance, health and dental, and all other financial service brands, and retailers' own brand financial services, such as insurance, banking, or credit cards)
6. FMCG (design for the marketing of grocery, soft drinks, alcoholic drinks, including brewed products with low or zero alcohol levels, household, toiletries and all other FMCG brands, including retailers' own brands)
7. Home Shopping & Retail (including all forms of design for the marketing of retailers’ activities, whether through retail outlets or direct to consumer through catalogues or websites, excluding design for specific product marketing, which should be entered into the relevant product category)
8. Media and Entertainment (including marketing design for all media and for entertainment software, such as computer software and video games, recorded music, press, television, cinema, radio and live music promotion, major sporting events and websites for any of these. Please note that computer or sound and vision hardware must be entered into Category 2)
9. Pharmaceutical & Healthcare (including design for the marketing of ethical pharmaceutical brands, as well as OTC medicines and other healthcare brands, generics and retailers' own brands; and medical equipment or services for professional or home use)
10. Sport, Leisure and Travel (including design for marketing sports, sports clothing, locations, challenges and pursuits, activities, computer and video interactive activity games (e.g. Wii), but not major sporting events or concerts which should be entered into Category 8; all leisure, hobby and pastime brands, gardening and other outdoor and indoor leisure pursuits from the highly active to the sedentary; all design for the marketing of travel, including holiday services and destination brands, travel operators and services, air, coach and shipping lines and rail services, as well as business group and incentive travel or services for individual travelers. This category is open to websites designed for any of the foregoing activities)
11. Non-profit (cause-related, not-for-profit and charity work should be entered into this category, as should Government and local government public sector initiatives such as anti-smoking or anti-drug campaigns, or design for the Armed Services, Police and Emergency Services)
12. Telecommunications (design for the marketing of telephony equipment and services, all mobile phone equipment, products and services, and design for mobile information or promotion, including social network activities and websites)
Design use categories
13. Packaging (including all forms of packaging for food products including presentation of the food itself to final outer packaging, all drinks and beverages packaging, and all forms of packaging design for non-food products)
14. Customer Communications (including customer magazines, newspapers, newsletters and e-bulletins, websites, sales literature and brochures, annual reports, product information and instruction leaflets. Please note that advertising should be entered into Category 22)
15. Brand Experience (this category is open to all kinds of events from one-off stunts to complete brand experiences and exhibitions. Events can be for internal or external audiences. Particular attention will be paid to the innovative use of space and equipment, whether for trade or consumer, or whether for fixed or temporary installation. Brand experience websites are also eligible)
16. Sales Promotion & Point of Purchase (the consistent use of a design concept throughout the execution of a sales promotion campaign or a point of purchase project, including electronic media, will count towards success in this category)
17. Direct Marketing (all forms of design for direct marketing activities and support material, including all forms of direct mail and e-marketing direct to customer. This category is not for websites but for items of e-communication)
18. Digital (including design for websites and other online, mobile, or interactive environments, CD-ROM and any other electronic medium, but excluding advertising, which should be entered into Category 22 or direct marketing e-communications, which should go into Category 17)
19. Identity (including brand, retailer, Third Sector, Government, local government or corporate identity projects)
20. Product Launch (design for the marketing of new consumer brands or brands aimed at business end users. Please note that brand re-launches should enter Category 21)
21. Rebrand (All brands need refreshing, re-designing and re-launching. This category is open to any existing brand that has benefited from design attention during the eligibility period)
22. Advertising (including all forms of advertising, from print to digital outdoor, from pitch-side to transport and terminus displays, or from TV to internet, where design has made a difference)
23. Sustainable Design (this category is open to any design for marketing that uses renewable materials intended to reduce a brand’s carbon footprint)
The Marketing Design Excellence Award
This prestigious gold Award will be presented to the entry that, in the opinion of the judges, is the year’s overall winner. The winners of each of the categories will be automatically considered for this Award by the judges. This category cannot be entered in the usual way.
