Categories & Criteria

 

Product sector categories

1. Automotive, marine, aerospace - including design for marketing of all types of automotive vehicle, motoring service, tyre, fuel and lubricant, and in car entertainment brands; ships, boats, marine services and accessories; aircraft of all types, aircraft servicing and accessories. This category is for B2B and B2C products and services. Please note that air, coach, cruise and rail services should be entered in Category 10

2. Appliances (except computer and telephone equipment) - design for marketing of all non-FMCG consumer brands, including home laundry and refrigeration, cooking and other domestic appliances, accessories and services, audio, hi-fi and television products, accessories and services, including retailers’ own brands

3. Energy and utilities - design for the marketing of energy and utility companies, including websites; gas, electricity, oil and water generating, processing or distribution activities, and ancillary products and services can be entered into this category
 
4. Fashion, footwear, accessories and cosmetics - design for the marketing of all fashion, clothing and footwear brands and accessories and cosmetics brands, including retailers' own brands

5. Financial and Insurance - design for the marketing of banking, insurance, health and dental, and all other financial service brands, and retailers' own brand financial services, such as insurance, banking, or credit cards

6. Food & household (FMCG) - design for the marketing of grocery, soft drinks, alcoholic drinks, including brewed products with low or zero alcohol levels, household, toiletries and all other FMCG brands, including retailers' own brands

7. Home shopping & retail - including all forms of design for the marketing of  retailers’ activities, whether through retail outlets or direct to consumer through catalogues or websites, excluding design for specific product marketing, which should be entered into the relevant product category

8. IT, Internet and telecommunications - design for the marketing of telephony equipment and services, all mobile phone equipment, products and services, and design for mobile information or promotion, including social network activities and websites

9. Media, music and entertainment -including marketing design for all media and for entertainment software, such as computer software and video games, recorded music, press, television, cinema, radio and live music promotion, major sporting events and websites for any of these. Please note that computer or sound and vision hardware must be entered into Category 2)

10. Healthcare, fitness & wellbeing (including pharma & sports) -including design for the marketing of ethical pharmaceutical brands, as well as OTC medicines and other healthcare brands, generics and retailers' own brands; medical equipment or services for professional or home use; and design for marketing sports, sports clothing

11. Leisure and Travel - including design for marketing locations, challenges and pursuits, activities, computer and video interactive activity games (e.g. Wii), but not major sporting events or concerts which should be entered into Category 8; all leisure, hobby and pastime brands,  other outdoor and indoor leisure pursuits from the highly active to the sedentary; all design for the marketing of travel, including holiday services and destination brands, travel operators and services, air, coach and shipping lines and rail services, as well as business group and incentive travel or services for individual travelers. This category is open to websites designed for any of the foregoing activities)

12. Charity & Non-profit - cause-related, not-for-profit and charity work should be entered into this category, as should Government and local government public sector initiatives such as anti-smoking or anti-drug campaigns, or design for the Armed Services, Police and Emergency Services

13. Home, Garden & Home improvement/DIY - including design for marketing of interior design products, gardening and any other home improvement

 


Design use categories

14. Packaging (food and drink) - including all forms of packaging for food products including presentation of the food itself to final outer packaging, all drinks and beverages packaging.

15. Packaging (non food and drink items) - including all forms of packaging for non food and drink products.

16. Customer communications -including customer magazines, newspapers, newsletters and e-bulletins, websites, sales literature and brochures, annual reports, product information and instruction leaflets.

17. Brand experience - this category is open to all kinds of events from one-off stunts to complete brand experiences and exhibitions. Events can be for internal or external audiences. Particular attention will be paid to the innovative use of space and equipment, whether for trade or consumer, or whether for fixed or temporary installation. Brand experience websites are also eligible

18. Sales promotion & point of purchase - the consistent use of a design concept throughout the execution of a sales promotion campaign or a point of purchase project, including electronic media, will count towards success in this category

19. Direct Marketing - all forms of design for direct marketing activities and support material, including all forms of direct mail and e-marketing direct to customer. This category is not for websites but for items of e-communication

20. Digital - including design for websites and other online, mobile, or interactive environments, CD-ROM and any other electronic medium, but excluding  direct marketing e-communications, which should go into Category 18)

21. Identity - including brand, retailer, Third Sector, Government, local government or corporate identity projects

22. Product Launch - design for the marketing of new consumer brands or brands aimed at business end users. Please note that brand re-launches should enter Category 23

23. Rebrand - All brands need refreshing, re-designing and re-launching. This category is open to any existing brand that has benefited from design attention during the eligibility period

 


Grand Prix

This prestigious gold Award will be presented to the entry that, in the opinion of the judges, is the year’s overall winner. The winners of each of the categories will be automatically considered for this Award by the judges. This category cannot be entered in the usual way.

 

Cost - £190 +VAT per entry