There’s a problem with talking about design: everyone has said everything before. Fortunately, the good stuff speaks volumes for itself about companies, the worth of their people, their products, their green or ethical credentials, their packaging and their quality standards. Previous Marketing Design Awards winners have been evidence of that, singling out examples of irrefutable excellence across the broad scope of brand marketing.

Marketing is acutely aware of changes in the market place, in consumer attitudes, in product positioning and propositions. Design is a keenly-edged tool to assist in the marketing tasks of securing share of voice, share of market, and, ultimately, a rightful share of profits. There are extraordinary talents at work in UK design and the Marketing Design Awards celebrate those talents. The celebration continues to be very specific, though. Rewards will go to those design and brand marketing agencies, consultancies and practices, in-house design teams and manufacturers that ease the plight of challenged marketers seeking to keep their brands leading and evolving to match consumer expectations and demand.

Marketing